Curso-taller: APRENDE A DISEÑAR TU PERFIL PROFESIONAL Cuando el CV no es suficiente es el momento de diseñar tu perfil profesional. Te invitamos a nuestro taller para aprender a crear tu perfil profesional, de una manera práctica. Este perfil acompañará a tu curriculum para que su lectura resulte atractiva e interesante. Cuándo: el 7 de Septiembre, de 16:00 a 20:00 Dónde: CIBALL (Centro de Innovación Ballesta) – Corredera Baja de San Pablo nº 41 · 28004 · Madrid Objetivo: aprender a diseñar un perfil profesional basado en la propuesta de valor y el conocimiento del destinatario. Metodología: la metodología propuesta está pensada especialmente para la adquisición de habilidades y competencias

workshop: LEARN HOW TO DESIGN YOUR PROFESSIONAL PROFILE When the CV is not enough, it is time to design your professional profile. We invite you to our workshop on how to create your professional profile, in a practical way. This profile will be attached to your curriculum so that it is more  attractive and interesting When: September, the 7th, from 16:00 to 20:00 Where: CIBALL (Centro de Innovación Ballesta) – Corredera Baja de San Pablo nº 41 · 28004 · Madrid Objective: learn how to design a professional profile based on the value proposition and knowledge of the recipient. Methodology: The methodology proposed is designed specifically for the acquisition of skills and competencies through

Social Spaces for research and Innovation (SSRI) By Ignacio Pérez Alcázar www. comonocomunicacion.es For those familiar with the Social Spaces of Research and Innovation (SSRI), they are spaces where testing initial business hypotheses on the market, and even gathering real needs, which can become opportunities –in reality a need doesn’t become into an opportunity until it is expressed as a value proposition in the context of a business model. The SSRI provides relevant information on the market a small business owner or entrepreneur can tap on to define its value proposition, pivoting on the client-user. Thus, the entity that manages an SSRI may provide the information you really need the e

Por Ignacio Pérez Alcázar www. comonocomunicacion.es ¿Qué es primero el huevo o la gallina? Lo mismo sucede al diseñar un negocio y un servicio, o un servicio y un negocio. No, no es un lío. Por un lado tenemos el diseño de servicios y por otro el diseño de modelos de negocio. Ambos nos llevan a diseñar el negocio para nuestra idea. ¿Por qué hacerlo así? Cuando es un producto tangible parece algo sencillo de diseñar, pero qué pasa cuando es un servicio intangible y qué pasa cuando el modelo es intangible y B2B2C. Esto ya sí que es rizar el rizo, y acaba siendo un diseño en 3D. Comenzamos Empezando desde el principio, si sólo usáramos un modelo de diseño de negocios (el Canvas de A. Osterwald

What comes first, the chicken or the egg? What is first when designing a business? The business model and then the service model, or the service model and then the business model. No, it is not a mess. On one hand, we have the service design and on the other hand, the design of business model. Both lead us to design the business for our idea. When is a tangible product, design seems simple; but what happens when it is an intangible service, and what happens when the model is intangible and B2B2C. This” gilds the lily”, and it ends up being a 3D design. Let’s begin Starting from the beginning, if we only used a business model design (Osterwalder’s Canvas or MW Johnson’s Canvas), many question

ABSTRACT By Ignacio Pérez Introduction and statement of the problem / aims of the study: The following paper shows the practical method of co-design of a business model. The result was a feasible and realistic business model with information obtained through a collaborative work, involving potential customers and users, for an AAL project (June-2011): Vaalid1 Literature review and/or conceptual approach: According to the ISO 9241-210 (ISO, 2010), user centred design is the iterative process by which products or systems are developed so that the user of the product or system is taken into consideration at all stages of the design process including active user participation. Osterwalder and Pi